Being Profile

Being Profile2021-06-22T07:36:02+08:00

We are, after all, Human Beings and not Human Doings.

Ontology is the study of Ways of Being. Importantly, our Ways of Being determine our behavior. Who are you BEING right now? Curious? Inquisitive? Resourceful?

Human Beings are conditioned to DO something so we can HAVE something in order to BE something. Have you found that this way of Doing → Having → Being doesn’t produce the results you want in life despite DOING more and more? This is because your way of BEING is not aligned with what you’re DOING. For instance, if you apply for a job and your heart isn’t in it, your way of BEING will be resigned and this will supersede your actions. Your resigned way of being will speak louder than any confirming words you may speak.

We need to flip DOING → HAVING → BEING on its head and focus instead on BEING → HAVING → DOING. BEING responsible will cause you to HAVE power and thus DO something you really want.

The results we produce in life depend on who we are BEING.

Being Profile

The Being Profile is a world-first ontological tool that assesses the health of your relationship with 31 ways of being, such as courage and confidence, that are essential for success in every area of your life, and especially your leadership. Like a surgeon’s precision, the Being Profile locates areas for growth to maximise your effectiveness.

We offer a Being Profile assessment and coaching for personal and organisational development:

Individual Development

No matter how many books you read, how many seminars you attend, how much personal and professional development you undertake, is your experience of life always the same? Nothing seems to shift? Despite knowing more and doing more, the relationships and the results you want remain elusive? Consider that you need to focus on how you are being rather than on what you know and do. For instance, being caring and compassionate has a much greater impact on your effectiveness as a leader and influencer than what you know about effective communication.

Ontological development is transformational because it deals with how we are being in life not what we know and do. Simply put, our ways of being have a far greater impact on us and the world around us than either our knowledge or our achievements.

Ontological coaching is highly effective because it works at the core of who we are. Your profile combined with our coaching will support you to develop healthy ways of being that enable you to produce the results you want in your life.

Team and Organisational Development

Providing your team with the opportunity to enhance their ways of being both individually and collectively will dramatically shift the quality of the relationships, performance and leadership within your organisation. Developing healthy ways of being is crucial to your professional development program, creating a supportive climate for growth that encourages your teams to be the best they can be.

Individual and Team Being Profiles will identify key opportunities for growth within your team. Optimising your team’s ways of being is your key advantage. It will elevate performance and save you time, money and increase your profit to create a thriving and sustainable business into the future.

Get In Touch

Let’s have a conversation about how we can help you and your organisation to thrive!


The Being Profile is a world-first ontological tool that assesses the health of your relationship with 31 ways of being, such as courage and confidence, that are essential for success in every area of your life, and especially your leadership.


Positive psychology is defined as the focus on what is right with people, including happiness, wellbeing, and human strengths. This suggests interventions based on positive psychology work to improve people’s wellbeing to create a happy, fulfilling and thriving life.


Our intelligence (IQ) might get us through school but it is our emotional intelligence or EQ that gets us through life. Unfortunately, for many of us, developing our emotional intelligence is something we ignore yet it is vital to so many areas of our life.


A strength is a pre-existing capacity for a particular way of behaving, thinking, or feeling that is authentic and energising to the user, and enables optimal functioning, development and performance. Managing your strengths is critical in your performance.

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Client Reviews

“Late in 2020, we participated in the leadership development program offered by the Institute of Regenerative Leadership. Since then I have worked with Barb and this has given me the confidence I needed to move forward. Barb’s guidance has helped me clear the blockages as they have come up and kept me moving forward toward what I am committed to.”

Rod Butler, Regenerative Farmer

“Bernard’s coaching was insightful, supportive and at times confronting, which was just what I needed to continue my journey of personal and professional growth. While working with him, I was able to look more deeply at areas of my life where I was not performing or being fully authentic, and he empowered me to make some hard decisions aimed at moving things forward.”

Caroline New, Executive Leadership Coach, Sydney, NSW

“Bernard helped me grapple with everything from self-doubt to recreating my future direction. He brings his unique way of looking at the issue under discussion never failing to have the courage to speak his mind. This is something I find refreshing and very valuable when grappling with my own self-doubts and concerns.”

John Williams, Coach and Big Picture Thinker, Brisbane, QLD

“I have loved that our facilitator has been precise with the delivery… A program like this requires a ‘’real human’’ to deliver this. If one pretends their life is perfect, I think I would have seen this as fake and not learned as much as I have…my facilitator was open, honest and real.”

Robin Naylor, Williams, WA

“Barb is an insightful and masterful coach who can hold the space for a deep conversation. Working with Barb has allowed me to safely release trauma which helped me to transform an area of my life for good. Now I can move on and start a new phase of life with freedom and joy. I can highly recommend Barb as a coach.”

Jacqueline Hofste, Principle Leadership Coach, Sydney

“One of the most insightful courses I have ever done because it covered the professional and the personal. I would like to have ongoing stages of the Local Leadership Program to continue learning, growing, sharing and connecting with Australia and the world through networks.”

Dawn Thompson, Broome, WA

“Working with Bernard I learnt to face up to my fears, building my confidence, commitment, courage, and purpose to step from the known into the less familiar. With Bernard’s coaching I developed my assertiveness and put in place new agreements with my husband that gave me time and space to pursue things that are important to me. This created a greater partnership with my husband as we move into our next phase of life.”

Katrina Butler, Teacher and Trainer, Perenjori, WA

“Before coaching with Bernard, I lacked the courage to ask the difficult questions in my personal and business life. I tended to avoid confrontation and I used to pretend I didn’t need the help, or I would ignore the issue and hope it would just go away. Bernard’s coaching supported me to develop my courage and assertiveness and crack through my numbness and fears. I’m now open to contribution from my business partners.”

Nathan Adams, Entrepreneur, Augusta, WA

“Bernard provided me with coaching when I was setting up an architect office partnership with a senior mentor.  The office workload was increasing rapidly. Bernard’s coaching assisted me to expand our team from 2 – 4 architects, to improve office communication and to establish effective time structures contributing to the delivery of projects of high quality, within budget and on time.”

Ally Mackenzie, Architect, Northam, WA

“In my personal capacity, it is with confidence that I highly recommend Barb and Bernard. Thank you Barb, for helping me step into my authentic style of gentle leadership from which I can more powerfully bring societal, environmental and economic healing to our world.”

Fiona West, Shire of Broome Councillor

“I engaged Barb in 2020 as a leadership coach to assist me with the new business direction to help women get a seat on a board. What’s great about Barb is her ability to listen deeply and hear what is not being said. She challenged me to lift my game to a whole new level. She’s smart, fast and she’s on my team. Highly recommend her as a partner to lift your game to the next level.”

Helen Robinet, Leadership & Confidence Coach, Melbourne

“Bernard’s coaching supported me to clarify the direction of my leadership development, conquer my struggle with goal setting and allowed me to regain my power over my own success. Bernard asked direct questions that needed to be asked and that challenged my perspectives. I will return to my session notes time and time again and have no doubt they will continue to inspire me to be a better leader.”

Paula Johnston, Chief Financial Officer, Newcastle, NSW

“I engaged Bernard to coach me around the difficult aspects of my business that I would prefer to shove under the rug. One session at a time he was able to see where I was hesitating and honed in to recommend swift and clever action. It was action that made all the difference. Bernard has an insightful and creative thinking style. He asks really smart questions, the kind that challenge and get results with great clarity.”

Helen Robinet, Leadership and Confidence Coach, Melbourne, Victoria

“I have gained friends who, like me, are actively pursuing goals that add great value to the community. Knowing I have ongoing support and encouragement from inspirational people who are visionary, courageous and at the cutting edge empowers me immensely in my own pursuits to realise my vision.”

Craig Mathieson, Margaret River, WA
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